We build websites and apps for small businesses that help customers choose you.
Not cookie-cutter. Because your business deserves to stand out.
Most small businesses don't get custom websites. They get templates.
Wedon'tdothat.
We build websites and apps from the ground up — so your online presence feels intentional, confident, and unmistakably yours.
Everyone explains.
Very few execute.
So instead of telling you what we do, we'll show you what your business can have.
Built around how real businesses actually work — not templates or assumptions.
You move.Your site should too.
Real schedules change week to week. We build pages that keep up.
Nito's Empanadas (Real Example)
Follow the truck this week.
Tap a day. Watch the truck move. Get the details instantly.
MONDAY
Downtown Lunch
11am - 2pm at Main St Plaza
TUESDAY
Brewery Night
5pm - 9pm at Coastal Brewing
WEDNESDAY
Private Event
Booked for corporate catering
THURSDAY
Market Pop-Up
4pm - 8pm at Farmer's Market
FRIDAY
Food Truck Friday
11am - 10pm at Waterfront Park
SATURDAY
Festival
All day at Summer Fest
SUNDAY
Closed
Back Monday!
Why we didn't just list the dates
Anyone can post a list.
But when something is fun to interact with, people remember it —
and they come back when they're ready to buy.
That's what this does.
Don't explain it.Show it.
As they scroll, the offer comes together — step by step — until the decision is obvious.
Foundation
Why we built it this way
Most websites explain. The better ones show.
When customers can see how something comes together — instead of reading about it — they understand faster, feel more confident, and decide sooner.
This turns your offer into a visual flow: one step at a time, no guessing, no friction.
Whether you're selling a product, a service, or a custom job — people don't have to imagine it anymore.
Websites inform.Ours convert.
This is what happens when your site is built to guide customers — not just inform them.
We built an app that understands your schedule and can book appointments 24/7.
Hey — can I book a haircut this Tuesday around 3?
Tuesday's full. I can do Wednesday at 12:00 PM with Emma or Thursday at 4:30 PM with Kelly. Want one?
I'll take Wednesday at noon with Emma.
Got it. What name should I put the appointment under?
Destiny
Done. You're booked for Wed 12:00 PM with Emma. See you then!
Haircut
Destiny
Appointment Booked
No follow-up needed.
Why we built it this way
Missed messages = missed money.
This flow checks real availability and books the slot on the spot.
You wake up to confirmed appointments — not DMs to chase.
This is the difference.
The extra thought. The intentional details. The moments people remember. That's what makes customers pause — and choose you.
Websites. Apps. Custom tools.
We learn your business first — then build around it. Not from templates. Not from assumptions.
We take on the hard stuff — because that's what makes your business stand out.
If you're ready for a website that actually represents your business — we should talk.
The Shortlist Co builds digital experiences that make small businesses feel established — without the big-agency baggage.